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What is the cost of bad sound?

Most won't notice good sound - and shouldn't, but bad sound - hard to miss. Would you purposely specify bad sound? Bad video? A bad atmosphere? I recently attended a high profile outdoor event. The weather was perfect and up to 10,000 attendees were expected. I...

Service? Do it yourself! (Part 1)

To date, I have yet to go for a haircut and think "boy, for the price of this haircut I could buy my own pair of scissors and do this myself." It would be a disaster, and as far as I'm concerned, I'd rather leave my image to a professional. Having said that, I'm...

What will your event look like in photographs?

Be sure to take five minutes to envision what your event will look like in photos. If you're planning on using them for marketing, there are a few steps you can take to assure a good looking product . Is your organization's logo on the lectern? What's behind your...

Case Study: Smaller Meetings – To Pipe & Drape or Cyc?

Let's face it, pipe and drape can be boring. Is it better than a bare wall? No doubt! Can it look good? Sure. In fact, a large percentage of the meetings we've staged have been pipe & drape. Until recently. Introducing the cyclorama ( or cyc as we call it in the...

Is your digital signage paying for itself? Why not?

When I walk around conferences, I can't help but notice all the static digital signage placed around the venue. Nothing screams under-utilized waste of money more than a static digital sign. Every digital sign you have on the floor should instead be screaming "I'm a...

 

 

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